Effectiveness of Restaurant Marketing Email

Here are some of the many ways restaurants are using their email campaigns.

• Sending time limited coupons.
• Special Dining Events such as Theme  nights or Wine pairings.
• Exclusive Subscriber offers and enticements.
• Random Blasts or targeted for impulse enticements to drive slow nights.
• Holiday Promotion.
• Birthday and Anniversary.
• Recipe Sharing (seasonal)
• Week/weekend Specials

Help us to expand on this list. What ideas can you share with us? Let us know how your campaigns seem to be working for your restaurant marketing plan. Here are a few exciting statistics. Are you seeing these results? Do these encourage you to start a serious effort to begin your own campaigns?

• 61% like email marketing offers and 36% prefer food offers (AIS Media)
• Forrester Research finds on average email subscribers spend 17% more than non subscribers.
• 60% of consumers feel more loyal to a restaurant when involved in an email club.
• 62% of consumers have used a coupon in a restaurant in the last 6mos.
• Email marketing returns $57.25 for every dollar spent. (Direct Marketing Association, 2007)

To top off all of these encouraging stats 87% of consumers say that email marketing has made an impact on their purchasing decisions. How are your efforts stacking up? How can we help you do better? What seems to be the hardest part of starting this effort in earnest?